Many people go the self-employment route in order to have more control over their days, in search of a better work/life balance.
Reality soon becomes very different: long hours while you pour everything into the business. This leads to burnout.
What actions can you take to avoid or escape this trap?
More people are working at home. With a spread-out workforce, businesses face new challenges that they didn’t face with the traditional in-office model.
Now, as businesses adapt, they are looking for ways to get more out of their remote workforce.
Today’s workforce is more tech-savvy than ever before. This means your business should be as well.
You want to attract good talent, and leveraging your own tech prowess can be a way to do just that.
Think about how you engage with social media.
Is it something that’s just there or is it something you’re using to actively reach out and connect with customers, potential customers, and your community?
TikTok, for example, relies on a powerful algorithm to reach specific audiences.
Businesses can take advantage of that to get content, including ads, to relevant eyes.
According to Hootsuite, TikTok pushes for five million daily impressions for certain ads.
Taking it a step further, you can mix AI with human communication.
Chatbots are more advanced than ever and can seriously impact lead generation.
Chatbots also direct users to real people to continue the conversation on specific terms. Basically, there are more ways to customize how you communicate, and it’s worth investing in. Forbes, March 12, 2021